Your website is the core of your digital marketing efforts. Social media, video, and everything else should be used to ultimately bring people to your website. This is where people can be fully immersed with your brand, and where you own 100% of the landscape.
Think of your website like virtual real estate you own. Like any piece of real estate, most of it’s value depends on what you build there.
I’ve created winning websites for many companies over the years, big and small. There’s a 7-step formula I followed to create my most successful websites. In this article you’re going to learn my exact 7-step formula to help make your website the most valuable piece of virtual real estate you can own.
Websites Don’t Have To Be Hard (or Expensive)
You know your website is crucial to your company’s success, right friend? I’ve seen too many entrepreneurs treat their website like a red-headed stepchild and just neglect them, then wonder why they’re not succeeding.
Developers are expensive. (I know because I was one ?) When you’re just getting started why spend $20k on something you can do yourself?
Good news, friend! You don’t need to hire an expensive developer to build a winning website. (You can even use most of the free tools out there.)
Sounds tempting, right? The problem is too many entrepreneurs try to go it alone when it comes to building their website. They mean well, but they end up building something that often fights against their growth instead facilitating it.
Follow my 7-step formula below to build a winning website yourself, saving you thousands of dollars on a developer. I’m betting you can make a winning website faster thank you might think!
7 Steps For A Winning Website
Your header is the top of your homepage. This is the very first thing your visitors see, so make it count.
The image in your header (often called the hero image) should show what customer success looks like. This can be a person smiling with your product, or perhaps a weight loss transformation, or a wedding. You want your customer to immediately understand what success can look like for them with your product.
Header text should be minimal so that your visitor’s attention is clearly drawn to the next two elements.
2. Obvious Call To Action (CTA)
Place a big, obvious, impossible to miss, direct call to action button in the middle of your hero image (and the top right corner of your site). This should be your “Buy Now” or “Book Appointment” type of button, for someone who is ready to buy.
Visitors shouldn’t have to guess how to move forward with your brand. They should know at a glance where to click next.
3. Unique Value Proposition (UVP)
At its core, this is a tagline that clearly communicates the value you deliver to your customer. Place larger text on top of your hero image to display your UVP.
You may also put three bullet points under your tagline briefly describe the results your customer can get with you.
4. The Path
What does your customer need to do to experience success with you? How do you lead your customer through their transformation journey? Shape a clear path to help your customer easily understand what kind of experience they can expect with you.
5. True Cost
If your customer does NOT do business with you, what is the ultimate cost to their business if they don’t choose you? Do they lose money? Lose time? Or will they have a lot more hassle and frustration in their life without you?
You can provide a little more explanation in this section so you customer know their true cost for not doing business with you. They should see the choice to work with you as a no-brainer!
6. Price Choices
By this point your customer knows what benefits they can expect with you, and what it will cost them to walk away. If you’ve done a good job communicating those points (and you have a good product) then your customer may be pretty much bought in by the time they get to the price. (Yes, this means you won’t mention your price at all until now.)
Display your price choices. This may be in the form of a pricing table with 3 options, or it may be one price that can be paid a couple different ways. Simply lay out your customers’ price choices to help them easily make a payment decision.
Repeat some of the key benefits of the different choices to constantly reinforce why a customer should buy from you.
This is like the junk drawer in your home. (Be honest my friend, we all have a junk drawer! Maybe two!)
Everything else can go in your footer. Footer links are usually the miscellaneous but necessary information that someone may want to find. If it doesn’t easily fit into your sales process then likely it belongs in your footer.
Add A Touch of “You”
I’ve used a version of this formula to create winning websites for both my businesses and my clients. However, this is most successful when you use crystal clear words and engaging images.
Do not make a website that has no personality. Think of my 7-step formula as the skeleton for your website. It’s a great structure but you need to put some skin on!
Embrace the personality of your brand and be brave enough to put it front and center on your website. Remember customers want to know you before they want to know your products.
Alright friend, you have work to do. Post a link to your website in the comments to show off your work and get some feedback.